We offer fun, friendly and inclusive makeup services led by industry-trained professional makeup artists, fully tailored to your skin, style and needs. Whether you’re a complete novice exploring the basics or a beauty fanatic perfecting a dramatic look, Beam is here to help you feel like the best version of yourself.

Designed to fit seamlessly into your everyday life, our services are fast, affordable, convenient and fun. Beam is your dedicated space to relax, recharge, and leave with a flawless look—and renewed confidence.

Beam is more than makeup—it’s a community. Discover brands we love, learn tips from our makeup artists, and connect with beauty-curious people. Makeup is about fun, connection, and leaving beaming in your own unique way.

The idea for Beam came from a place of love, fun and friendship, when our co-founder Ana Klein, a fashion marketing expert, would offer personalised makeovers to friends before they hit the town. A lover of all things colour, artistic and aesthetic from an early age, Ana explored her mother’s makeup collection with fascination, and many years later, this led her to sit down with co-founder, best friend and entrepreneur, Ellie Wright, and create an immersive space where people just like them could experience the fun of a makeover delivered by industry professionals. Hence, Beam was born.

At Beam, we support independent makeup brands that align with our values of clean, ethical, and sustainable beauty. We're committed to working with products that are good for both you and the planet. For any inquiries, including partnerships, feel free to get in touch with us.