Nice to meet you. We’re Ana & Ellie.

ellie-and-ana-founders-of-beam

The heart of Beam's big idea lies in five key principles:

Beam is an immersive and enjoyable experience for makeup lovers of all backgrounds. Whether you're a seasoned beauty expert or just starting your makeup journey, Beam is here to celebrate your unique beauty and provide a space where you can express yourself with confidence.

Ana is Ecuadorian, French with 10 years experience is business development, marketing and PR within the Fashion Industry. While working in New York she regularly performed personalised makeup for friends which inspired the idea for Beam. Ana grew up with an artistic family and was always inspired by her unconventional style of makeup. From the day she was allowed to try it out herself, the Yves Klein blue eyeliner became her staple, now becoming the ‘Beam Look’.

Ellie is a British entrepeneur with a background in fashion marketing in London and Sydney. Ellie now runs her own successful Social Media agency, Soello.

The world of social media marketing made her realise how image conscious everyone is, and the pressure to conform to certain standards. She is interested in helping liberate people from that to empower.

Our Services:

  • Beam's makeup services seamlessly fit into everyday life, making professional makeup accessible to all.

  • Enjoy a professional and personalized makeup service for a 30-minute or 1-hour slot at a cost of just £45 or £80, ensuring that quality makeup experiences are accessible to a wide range of individuals.

  • Beam provides a judgment-free space where we aim to demystify beauty. We welcome anyone who loves makeup to feel safe, valued, and heard. Diversity and inclusivity are at the core of our ethos.

  • Beam Pop-Up stores are designed to be feel-good spaces where clients can relax, connect, and unwind. Enjoy a coffee or a drink from our bar while fostering a community of like-minded beauty enthusiasts.

  • Beam is curating a collection of products that work together, for all skin types and for all occasions. Discover products that are kind to you and kind to the planet with brands that are 100% Cruelty Free with options for Vegan too.

beam-store
  • A professional and personalised makeup service within 30 minutes at an affordable price that won’t break the bank.

    Not to mention, enjoy this within our feel-good space where you can feel at home, relax with a coffee or a drink from our bar.

  • A further adaptation to Beam 30. Still with everything that our core offering is about but with more.

    Your vision matters to us. Our makeup artists will consult with you to understand your desires and preferences. We’ll work together to create a look that complements your personality, attire, and the occasion, ensuring you stand out in the crowd.

  • Are you ready to embark on a makeup journey of self-discovery?

    Our Beam Discover Makeup Consultation Service is designed to help you unlock the world of makeup tips, tricks, and personalised style recommendations in just 30 minutes.

    This service is perfect for makeup enthusiasts and beginners alike who want to enhance their skills and find makeup styles that truly suit them.

  • Are you ready to take your makeup skills to the next level and master the art of recreating specific looks?

    Our extended Beam Discover Makeup Mastery Session is a comprehensive 60-minute experience designed for individuals who are passionate about makeup and crave in-depth guidance.

    This immersive session is perfect for those seeking to refine their techniques and recreate stunning makeup styles with precision.

  • Discover Your Skin's Secrets! Are you curious about your skin's unique characteristics or concerned about specific skin conditions?

    Our Beam Observ Skin Analysis Service is the key to unlocking the mysteries of your skin in just 15 minutes. This quick and affordable service, is perfect for anyone looking to gain valuable insights into their skin profile and identify any potential skin conditions.