Professional, personalised makeup services.
Indulge in our immersive makeup experiences, courtesy of professional makeup artists who understand your skin needs and makeup requirements. For expert makeup looks, tailored to you.
Beam offers friendly, fun and inclusive makeup services led by professional artists which are tailored to your skin, makeup and style needs.
Whether it’s a speedy makeup service, a longer makeup session, or a learning experience, Beam is your go-to makeup destination.
Professional makeup services, tailored to you.
We all have different ideas of what makes us feel beautiful, happy and confident, and makeup is a big part of that for many of us. Beam offers a range of fun and price-competitive makeup services, delivered by professionals who understand what you’re looking for.
How it works
Your professional makeup glow-up is just a click away.
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Step01
Pre-Consultation
Fill out a quick form online or in-store to share your makeup needs and skin concerns.
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Step02
Meet Your Artist
Arrive wearing no or minimal makeup and discuss your desired look and preferences.
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Step03
Sit Back and Relax
Enjoy the experience and leave feeling refreshed and beaming from the inside out.
Formulated for all
Carefully curated products that
are kind to you and to the planet.
- ALL SKIN TYPES
- 100% CRUELTY FREE
- VEGAN
- CLEAN (NON TOXIC)
- SUSTAINABLE
- PREGNANCY-SAFE
Services
Our service prices are set, with no unexpected add-ons.
Your professional makeup glow-up is just a click away.
Artists
Meet the artists behind our
makeup looks.
When it comes to industry-trained talent and knowledge of the best makeup products and techniques in the game, you bet that our team of professional makeup artists are the best in the game. Get to know their stories before you meet them in the makeup chair.
Newsletter
Be the first to know
Join our mailing list to be the first to hear all things Beam.
Reviews
Who’s loving Beam?
“Beam is the new beauty service to have on you radar”
“There’s nothing quite like having a play with some make-up, but upon entering Beam, the fun gets kicked up a notch. Alongside Insta-worthy decor at every corner, the space is filled with so many brilliant brands waiting to be discovered.”
“Beam is London’s new beauty destination for makeup lovers. Beam’s custom services with seasoned MUA’s means you are in safe hands to create whatever look you’ve had your eyes on.”
“London’s new favourite makeup-bar. You’ll find professional-grade glow-ups, in depth bespoke sessions and educational masterclasses led by industry experts.”
“Inspired by the magic of getting ready with your besties, Beam is on hand to deliver professional party glam.”
“Full Beam: The female founded beauty destination, has opened a flagship in Belgravia.”
“If you are lucky enough to be close to one of the pop-up locations it will no doubt be worth a visit.”
In the press
Find us
Visit our flagship store
Beam sits on the beautiful, bustling Eccleston Street in Belgravia. We’re a handy three-to-four-minute walk from Victoria Station or a thirteen-minute stroll from Sloane Square tube station.
20 Eccleston St
London
SW1W 9LT
Mon:
10am–6pm
Tues:
10am–6pm
Weds:
10am–6pm
Thurs:
10am–7pm
Fri:
10am–7pm
Sat:
10am–7pm
Sun:
11am–4pm
FAQ
Still have questions about Beam’s services? Here's our most common enquiries.
Each session is led by our professional makeup artists. We'll start with a quick consultation to understand your look goals, product preferences, then tailor your experience. Whether it’s a quick makeup refresh (Beam 30), glow-up (Beam 60), full glam (Beam 90), or a hands-on makeup lesson (Discover).
Booking is easy—just use the “Book Now” button on our website or log into your Fresha account. We recommend reserving your spot early, especially for evenings and weekends when slots fill fast.
Walk-ins are welcome when we have availability. To guarantee your spot, we strongly encourage booking in advance.
Yes! If you have a favourite makeup artist, you’re welcome to request them when booking via our website and booking system (Fresha). You can view and learn more on all our makeup artists here. While we’ll do our best to accommodate, makeup artist availability may vary, so we recommend booking early for specific requests.
Beam 30: Please arrive makeup‑free or with base applied if you're choosing an eyes & lips focus.
Beam 60/90: Clean, prepped skin is ideal.
Discover: Feel free to bring your current makeup products (and questions!) for personalised guidance.
Yes! We’ll guide you through any products used in your look, and many are available to buy in-store. If we don't have the product available, we will direct you to where you can purchase after your appointment.
At Beam, we only use products that are kind to you and the planet. All products used at Beam are 100% cruelty free, with majority of products used being Vegan too.
Gift cards can be purchased online here, or in-store. All gift card sales are non-refundable
Beamers
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